Cobb recently hosted a presentation by production print expert Kate Dunn who provided insights into key trends currently affecting the industry and some rays of sunshine for future growth, including reports that the 1st and 2nd quarters of 2010 showed a slight improvement in production print revenues in the U.S.
Key Trends
* Migration of print communication to digital media
- Digital advertising spend surpassed print in 2010
- Half of all printing will be done digitally by 2020
* Explosion of color
- Today, full color represents 59% of print volume
- By 2020, full color will be 85% of all print volume
* Faster and faster turnarounds demanded
- In the U.S., 8% of work is required in less than 24 hours
- That percentage is expected to grow to 30% in 2020
* Workforce evolution
- Revenue mix is changing to include more sales from non-production services
- Strategic marketing and creative services, programming, database services
- Email distribution, tracking and analysis
What to do right now?
* Focus on developing differentiation strategies so prospects have a clear understanding of what you do and and why they should buy from you.
* Niche Manufacturer, Price Performer, Supply Chain Management Consultant, Marketing Services Provider
* Getting the right message to the right person at the right time via the right channel is the future of marketing.
* Growth is in personalized print and shorter run lengths.
Cobb Technologies' team of production print specialists can help with expert consultation on business development strategies and aggressive pricing and financing on today's top production print equipment. Cobb has been named one of the Top 10 Canon production print dealers in the Southeast U.S. and is the leading Canon production print dealer in Virginia. In addition, Cobb was recently awarded the Commonwealth of Virginia Production Print contract. Cobb Technologies is Virginia's #1 source for production print sales and service.
